Have a cold one and help save The Great Barrier Reef!
What if we told you that you could get the Great Barrier Reef out of hot water, just by having a cold one? It seems like an Aussie pipe-dream; drinking our preferred bevie whilst saving our beloved reef.
The good news is: it’s not a pipe-dream! Thanks to James Grugeon, the brain-man and founder behind The Good Beer Company, we can now do some social and environmental good while indulging in our favourite Aussie past-time: drinking beer.
The Good Beer Co. is Australia’s first social enterprise beer company. Its mission? Good Beer that does good. In partnership with enviro-savvy microbreweries around Oz, The Good Beer Co. brews quality crafts beers that are inspired by a select charity partner, to whom at least 50 per cent of profits will be donated.
For their first enviro-friendly cause, The Good Beer Co. has launched a crowd-funding campaign for production of its first drop, Great Barrier Beer, which will see at least 50 percent of profits go to the Australian Marine Conservation Society (how good is that!?).
Crowd-funders will also get the opportunity to be the first to enjoy its easy drinking beers, and have a say in future beer recipes, labels and causes. All brews will be made from quality Australian products, as well as being environmentally friend through their ingredient sourcing and production.
It’s no secret that our beautiful Great Barrier Reef is at a tipping point, having lost about half of its coral cover in the past 30 years. Unless we take action now to protect it, the outlook for this natural wonder of the world looks bleak. Yet by helping to crowd-fund ‘Great Barrier Beer’, Aussies will be helping reverse damage to the Reef and ensure its protection for the future.
And, for later brews, The Good Beer Co. will partner with craft brewers across Oz who are committed to supporting important charities. So when Aussies choose to drink Good Beer, they do good too. Need we say more?
We can't wait until our case arrives at Inspired HQ!
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