Last week, we announced the news of our B Corp certification. It was a big project, and something we worked towards for quite awhile. The time invested, however, was well worth it, and we’d do it again! Why? Read on…
Making the world a better place
I have known for years about the genuine positive social impact our adventures have, not only on the 4,000 community fundraisers who have taken part, but also on the many charities who have benefited from over $24 million being raised for their vital projects. Becoming a certified B Corp is an important recognition of the tremendous amount of work we have dedicated to making the world a better place, one adventure at a time.
Business as a force for good
The ethos of using “business as a force for good” which B Corp promotes, aligns so well with Inspired Adventures and my personal vision to change lives and promote philanthropy through responsible travel. Guided by the mantra of “Do Dharma. Do good work” I launched Inspired Adventures with the inaugural Trek for Tibet which raised a small, yet significant, $50,000 for the Australian Tibet Council. Fast-forward 11 years and we now raise an average of $4 million per annum from over 80 annual adventures, and have partnered with over 150 charities.
Going through the B Corp certification process allowed us to reflect on how far we have come, as well as celebrate the social, environmental and community business decisions that we get right, while providing us clear avenues to continually improve our practices. We are now part of a world-wide community of social businesses and will be able to tap into the knowledge and experience of other like-minded companies.
The B Corp movement is still developing in Australia, with Inspired Adventures becoming the 148th Australian and New Zealand B Corp. We want to be leaders in the travel and fundraising industry, creating a ripple effect amongst our clients, customers and suppliers, highlighting that purpose driven companies can be innovative, sustainable and generate profit. We are excited to spread the message of B Corp, encouraging other companies to use the power of business to solve environmental and social problems.
-Justine Curtis, CEO and Founder
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