Tag Archives: Business for Good

Business for Good: The Good Beer Co.

Have a cold one and help save The Great Barrier Reef!

What if we told you that you could get the Great Barrier Reef out of hot water, just by having a cold one? It seems like an Aussie pipe-dream; drinking our preferred bevie whilst saving our beloved reef.

The good news is: it’s not a pipe-dream! Thanks to James Grugeon, the brain-man and founder behind The Good Beer Company, we can now do some social and environmental good while indulging in our favourite Aussie past-time: drinking beer.

The Good Beer Co. is Australia’s first social enterprise beer company. Its mission? Good Beer that does good. In partnership with enviro-savvy microbreweries around Oz, The Good Beer Co. brews quality crafts beers that are inspired by a select charity partner, to whom at least 50 per cent of profits will be donated.

For their first enviro-friendly cause, The Good Beer Co. has launched a crowd-funding campaign for production of its first drop, Great Barrier Beer, which will see at least 50 percent of profits go to the Australian Marine Conservation Society (how good is that!?).

Crowd-funders will also get the opportunity to be the first to enjoy its easy drinking beers, and have a say in future beer recipes, labels and causes. All brews will be made from quality Australian products, as well as being environmentally friend through their ingredient sourcing and production.


It’s no secret that our beautiful Great Barrier Reef is at a tipping point, having lost about half of its coral cover in the past 30 years. Unless we take action now to protect it, the outlook for this natural wonder of the world looks bleak. Yet by helping to crowd-fund ‘Great Barrier Beer’, Aussies will be helping reverse damage to the Reef and ensure its protection for the future.

And, for later brews, The Good Beer Co. will partner with craft brewers across Oz who are committed to supporting important charities. So when Aussies choose to drink Good Beer, they do good too. Need we say more?

Visit their website here, or donate to the cause here.

We can't wait until our case arrives at Inspired HQ!

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Inspired’s favourite social enterprises

Social enterprise, business for good, conscious capitalism; it has many names but one purpose: to make a difference while making a profit.

The industry is booming with start-ups and old standbys gaining more and more market share as people look for new ways to make a positive impact on their world. Here’s a roundup of Inspired’s favourite, tried and true, businesses for good.

1. Who Gives A Crap
We do! And so do the thousands of people who order this toilet paper made from recycled paper. Who Gives a Crap also donates 50 percent of their profits to WaterAid to build toilets and improve sanitation in the developing world. So far they have provided over 46,000 people with a year’s access to a toilet and saved 4,604 trees by using recycled paper. How good is that?

 2. Omology 

One of our very own, Kimberly Kay, founded Omology in 2014 and has been sharing the bliss ever since. Her startup yoga company hosts community yoga classes, usually held outdoors with grass underfoot and sun overhead to fund great causes locally and globally. Omology’s mission is to fund projects that empower women and girls and provide access to education. There’s nothing better than hitting the mat as a midday desk break, or an after work wind down knowing that your practice is serving others. (Omology is on hiatus while Kimberly works in human rights in London, stay tuned!)

3. Toms

We couldn’t compile a list of our favourite businesses for good without including one of the originals, TOMS. Since 2006, this shoe company has been selling their iconic slip-ons with the promise that for every shoe sold, a new pair of shoes will be given to a child in need. Nine years later, 45 million pairs of shoes have been donated. TOMS also has expanded into handbags, eyeglasses, and accessories, but our favourite remains the classic slip-on shoe.

4. One Night Stand

If you’re after some simple, trendy sleepwear and want to support young people sleeping rough or at risk of homelessness, One Night Stand is your brand. They’ve partnered with OzHarvest to delivery one meal for a young person sleeping rough for every purchase made. They’ve also pledged 50 percent of their profits to projects that support young people with employment opportunities and shelter. Their ethos is simple, “We believe that the world is waking up to business playing its part. If all for-profit companies give something every time they sell something, we will all be a part of positive social and environmental impact.” We agree!

5. Thankyou.

We’re pretty excited for our supply of thankyou. hand wash products to arrive at IA headquarters. We made the switch for our office because thankyou. products are eco-friendly, not tested on animals and all about giving back. After expenses, 100 percent of their profits fund life-changing water, food or health and hygiene projects. Thankyou. Group, originally thankyou. water, has expanded into food and body care products and is one of the fastest growing social enterprises in Australia. We can’t wait to see what products they come out with next.

6. Words with Heart

Prepare for beautiful stationery overload if you hop on to Words with Heart’s website orInstagram. Their beautiful designs carry empowering messages like, “Dream big, work hard, have courage” and “Girls just wanna have fun…damental human rights”. They earn their spot on our list for their commitment to producing eco-friendly products with 100 percent recycled paper, vegetable based inks, solar power, and no harsh printing chemicals, not to mention their awesome mission of funding education for underserved women and girls! Writing to-do lists is so much better when it’s not a notepad that changes the world.

Feeling inspired?