Justine believes in living life to the fullest, experiencing the world and encouraging others to be change-makers of the world. Justine’s personal mission is to promote philanthropy through sustainable travel, which is the reason she founded Inspired Adventures.

Her belief in the power of volunteering, community work and supporting others in any form is the cornerstone of her business philosophy. Having worked in corporate and not-for-profit direct marketing for over a decade, Justine created Inspired Adventures following her own challenging ascent of Mount Kilimanjaro in 2004.

Some of Justine’s most memorable Inspired Adventure moments include: camping high in the Himalayas; seeing Machu Picchu for the first time; trekking the Great Wall of China along the Mongolian border; camel-riding through the Rajasthan desert and trekking through the highest tea plantations in the world.

Justine has also been nominated for and ultimately won some incredible awards, including winning the Telstra Business Owner of the Year NSW in 2014. She took out the Gold Stevie Award for Female Entrepreneur of the Year in Asia, Australia and New Zealand in 2014, and she won a Bronze Stevie Award for Corporate Social Responsibility Program of the Year in 2014. Inspired Adventures was recognised as one of Westpac’s Businesses of Tomorrow in 2017.

"Do dharma. Do good work." Palden Gyatso


Justine’s widespread experience in all things philanthropy, adventure, fundraising and marketing has made her a powerful and highly sought after speaker.

Justine began her career in media sales and direct marketing, holding senior and executive positions at Centurion Press (London), Harte Hanks and Creative Response, before becoming General Manager of Good Cause. In 2001, she oversaw the creation of Australia’s largest face-to-face fundraising agency, growing the business to 250 employees in three years. She led her team in raising $25 million for Australian not-for-profit organisations.

Her experience in the not-for-profit sector, coupled with her innate love of travel, motivated her to create Inspired Adventures in 2004—a business focused on making a difference.

Justine is also actively involved in the not-for-profit sector and is considered an industry expert on charity fundraising events. In a little over 10 years, Inspired Adventures has raised $32 million for Australian and New Zealand non-profits.

Justine regularly presents and speaks at events and conferences in both Australia and New Zealand. She also loves to guest lecture at universities. She regularly speaks at the University of Technology, Sydney about addressing global poverty through adventure tourism.

For speaking engagement requests please contact 1 300 905 188.